Legal
Privacy notice
How 786 Infinite Ltd trading as ChemFerts uses personal information in connection with this website, business enquiries and B2B introductions.
Last updated: 19 July 2026
1. Who we are
The data controller is 786 Infinite Ltd, trading as ChemFerts, company number 12533644, registered office at 128 City Road, London, England, EC1V 2NX.
Contact us about privacy at trade@chemferts.com.
2. What this notice covers
This notice covers personal information used when you visit the website, contact us, submit or discuss a buying requirement, take part in an introduction, receive B2B communications from us, or represent a manufacturer, seller, buyer, adviser or service provider dealing with ChemFerts.
3. Information we may collect
- Name, job title, employer and professional role.
- Business email address, telephone number and other work contact details.
- Company identity, website, registration information and business location.
- Product, specification, quantity, packaging, destination, end-use and timing information.
- Communications, meeting notes, introductions and commercial correspondence.
- Compliance and due-diligence information, including sanctions, end-use, import, storage or handling information where relevant.
- Basic technical information such as IP address, browser type, page requests and security logs.
- Your cookie or similar-storage preference.
4. Where information comes from
We receive information directly from you or your organisation. We may also obtain professional contact or company information from public company websites, public registers, professional networking sites, trade directories, referrals and reputable business-information or email-verification services.
5. Why we use information and our lawful bases
| Purpose | Lawful basis |
|---|---|
| Responding to an enquiry and assessing a buying requirement. | Legitimate interests and, where relevant, steps requested before a contract. |
| Identifying and introducing suitable manufacturers, sellers or buyers. | Legitimate interests in operating a B2B commercial-introduction service. |
| Sharing a qualified requirement with a potential manufacturer or seller. | Legitimate interests and the reasonable expectations created by the enquiry. We aim to share only what is necessary. |
| Due diligence, sanctions, fraud prevention, security and record keeping. | Legal obligations and legitimate interests. |
| Relevant B2B marketing to corporate contacts. | Legitimate interests, subject to applicable direct-marketing rules and your right to object. |
| Optional analytics or similar technologies. | Consent. No optional analytics or advertising technology is currently active on this website. |
6. Who we may share information with
We may share necessary information with selected manufacturers, sellers or buyers for the purpose of evaluating or progressing a potential introduction. We may also share information with hosting, email, IT, compliance, professional-adviser and administrative service providers, and with public authorities where legally required.
We do not sell personal information to advertisers or data brokers.
7. International transfers
Fertiliser and chemical introductions may involve organisations outside the United Kingdom. Where UK data-protection law requires safeguards for a restricted transfer, we will seek to use an applicable adequacy regulation, contractual safeguard or other lawful transfer mechanism. International transmission carries practical risks, so we limit the information shared to what is reasonably necessary.
8. Retention
- General enquiries that do not progress: normally up to 24 months.
- Introduction, commission, contractual, accounting and compliance records: normally up to 6 years after the relevant relationship or transaction, or longer where law or a dispute requires.
- B2B marketing records: while relevant to our legitimate business activity, subject to periodic review.
- Opt-out or suppression information: retained as necessary to honour the objection.
- Cookie preference: normally 6 months.
- Security logs: normally up to 12 months unless investigation requires longer.
9. B2B direct marketing
You may object to direct marketing at any time. Email trade@chemferts.com with “Opt out” in the subject, or use any unsubscribe method provided. We may retain minimal suppression information so that we do not contact you again for marketing.
10. Your rights
Depending on the circumstances, you may have rights to access, correct or erase personal information, restrict or object to processing, receive portable information, withdraw consent and complain to the Information Commissioner's Office. Some rights are limited where we must retain records or another lawful basis applies.
The ICO can be contacted through ico.org.uk.
11. Security
We use proportionate administrative and technical measures intended to protect personal information. No email or internet system can be guaranteed completely secure. Do not send unnecessary confidential, banking or identity documents until requested through an appropriate channel.
12. Children
This is a business-to-business website and is not directed at children.
13. Automated decision-making
We do not use solely automated decision-making that produces legal or similarly significant effects in relation to website visitors or business contacts.
14. Changes
We may update this notice when our activities, technology or legal obligations change. The current version will be published on this page.